Their Challenge

An HVAC provider specializing in commercial HVAC services for small to medium-sized businesses was facing a critical challenge: attracting high-value jobs. Despite having a solid reputation in the industry, their existing marketing strategies weren't delivering the type of jobs they needed to scale their business. They were stuck with low-value service calls, and their marketing efforts weren't reaching the right decision-makers. They needed a way to attract high-ticket jobs from businesses, not residential leads, but weren't sure how to effectively connect with their ideal audience.

Our Solutions

We took a deep dive into their business and target market to craft a solution that would get them the jobs they wanted. Using our experience with B2B marketing, we developed a strategic Facebook ad campaign designed to target small to medium-sized businesses needing HVAC installations. By segmenting the audience precisely and crafting compelling ad creatives, we positioned the HVAC provider as the go-to expert for premium commercial HVAC solutions.

Our Approch

• Targeted Ad Campaigns: Focused on medium-sized business owners with a need for HVAC solutions.
• Multiple Ad Sets: Created tailored ads to engage and attract the right audience effectively.
• Precision Targeting: Leveraged Facebook’s advanced targeting features to pinpoint decision-makers.

The Results

The results were remarkable. Just seven days into the campaign, we were generating an average of 12 high-quality HVAC jobs per day, all at an impressive $22 per job. The campaign consistently delivered qualified jobs, increasing the client’s chances for follow-up sales and job bookings. With this high-volume, low-cost approach, the HVAC provider experienced a noticeable boost in job bookings, setting the stage for continued growth.

Key Outcomes:

• 12 Jobs Per Day: Achieved this milestone just seven days after launching the campaign.
• Cost-Effective Job Generation: Maintained a cost per job of $22, well below the industry standard.
• Steady Growth: Jobs continued to increase daily, resulting in higher conversion rates and increased business opportunities.

Their Challenge

An HVAC company specializing in air conditioning (AC) services was facing a significant problem: generating high-quality jobs that actually converted into booked appointments. Despite having expert knowledge and a solid reputation, their marketing efforts weren’t bringing in the right clients, and their conversion rates were far below expectations. The company needed a more effective solution to target the right businesses and ensure they were securing profitable AC installations and service calls.

Our Solutions

We began by analyzing the HVAC company’s target market to pinpoint where their marketing efforts were missing the mark. With this data in hand, we designed a customized Facebook ad campaign targeting business owners looking for high-quality AC services. By utilizing advanced demographic and interest-based targeting, we crafted compelling ads that highlighted the company’s expertise and competitive edge, ensuring they stood out in a crowded market.

Our Approch

• Targeted Demographic & Interest-Based Ads: Focused on homeowners actively seeking AC services.
• Compelling Ad Creatives: Crafted messages that emphasized the company’s expertise and value proposition.
• Month-Long Campaign: Ensured maximum exposure and visibility on social media platforms.

The Results

The results were outstanding. Within just 30 days, the campaign generated 17 high-quality HVAC jobs, resulting in a cost per job (CPJ) of $45.50. This targeted approach not only increased the volume of jobs but also improved the quality of those jobs, significantly boosting the client’s conversion rates. With these consistent, high-value job opportunities, the HVAC provider positioned themselves for continued success and business growth.

Key Outcomes:

• 17 High-Quality Jobs: Secured within 30 days of the campaign’s launch.
• Cost Per Job: Achieved a highly efficient CPJ of $45.50.
• Improved Job Conversion: The tailored approach led to higher-quality jobs and increased conversion rates.

Their Challenge

An HVAC company with a strong reputation and expertise in air conditioning services was facing a significant challenge: they couldn’t maintain a consistent flow of high-value jobs. Despite their solid track record, their marketing efforts weren’t bringing in enough qualified clients, leading to missed opportunities and a thinning job pipeline. They needed a more reliable and effective way to attract high-paying jobs and sustain business growth.

Our Solutions

To tackle this, we began by analyzing the HVAC company’s ideal customer and the competitive landscape. Armed with these insights, we crafted a highly targeted digital marketing strategy, launching ads across social media platforms and search engines. Our ads were designed to emphasize the company’s expertise, specifically appealing to business owners and homeowners in need of high-value HVAC services. Through precise targeting and compelling messaging, we ensured the campaign captured the attention of qualified leads.

Our Approch

• In-Depth Market Analysis: Identified the right target audience for maximum impact.
• Targeted Ad Campaigns: Deployed ads on social media and search engines tailored to homeowners seeking AC services.
• Compelling Creative Messaging: Highlighted the company’s strengths to drive conversions.

The Results

The campaign produced incredible results. Within just 30 days, the HVAC company secured 51 high-quality jobs with a remarkably cost-effective cost per job (CPJ) of $31.94. This strategic approach ensured a steady stream of high-value jobs, giving the HVAC provider the opportunity to convert more clients and position themselves for continued success.

Key Outcomes:

• 51 High-Quality Jobs: Secured within one month of the campaign launch.
• Cost Per Job: Achieved an impressive CPJ of $31.94.
• Steady Job Flow: Established a consistent job pipeline, fueling ongoing business growth.

Their Challenge

A team of financial brokers was hitting a wall with their online advertising, unable to generate a steady stream of leads through Facebook Ads despite their best efforts. The leads they did get were inconsistent in quality and volume, driving up their cost per lead (CPL) to unsustainable levels and leaving them frustrated with lackluster campaign performance. Without clear targeting, compelling messaging, or a cohesive strategy, they were losing ground—and revenue—fast, desperately needing a revamp to attract the relevant, affordable leads their business demanded.

• Inconsistent Leads: Struggled to maintain a reliable flow of prospects.
• High CPL: Costs soared with too few quality results to show for it.
• Weak Campaigns: Poor targeting and messaging failed to connect.
• Stalled Growth: Lack of strategy kept them from hitting their potential.

Our Solutions

Knugget overhauled their approach with a full-spectrum strategy, starting with paid advertising on Facebook, where we sharpened targeting to hit demographics tied to retirement planning, investments, and wealth management, paired with short-form video content to spotlight their personalized services. We amped up their website optimization for seamless conversions, rolled out email prospecting and retargeting ads to re-engage prospects, and used AI-powered automation to fine-tune performance in real time. Meanwhile, SEO efforts boosted their organic reach, ensuring a multi-channel attack that delivered measurable impact.

• Market Analysis: Zeroed in on ideal clients with tailored demographics and interests.
• Video Hooks: Crafted compelling clips to showcase their unique value.
• Website Tune-Up: Optimized for conversions with clear CTAs.
• Email & Retargeting: Kept prospects warm and nudged them to act.
• AI Efficiency: Automated adjustments for peak campaign performance.
• SEO Lift: Built long-term visibility alongside immediate wins.

The Results

In just one month, our optimized campaign turned the tide, delivering 189 leads at a razor-sharp $22.08 CPL—all within a $4,173.12 budget that blew past the financial brokers’ expectations. Lead quality and quantity soared compared to their prior struggles, establishing a consistent flow of prospects ready to engage. This powerhouse result, driven by precise targeting and creative finesse, handed them a scalable lead machine that kept costs low and growth high, cementing their path to dominance.

• 189 Leads: A massive haul in just 30 days.
• $22.08 CPL: Top-tier efficiency from a $4,173.12 spend.
• Quality Jump: Leads became more relevant and actionable.
• Steady Pipeline: Set the stage for ongoing, budget-friendly success.